Blog
Practical reading for anyone advertising with audio: how to write the spot, what to charge for a sound truck, retail dates and more.
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Oct 27, 2026
· Agencies and producersAI voice or professional voice actor: when to use each
Where AI voices do the job well, where a professional voice actor is still the better choice, how to direct either one, and the honesty rules that keep an agency out of trouble.
7 min read
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Oct 24, 2026
· Agencies and producersCan I use a popular song in my ad? Music rights for commercials, explained
Why a hit song in a local ad needs more than one license, what ASCAP, BMI and SESAC do and don't cover, what "royalty-free" actually means, and how to choose music for a spot without legal risk.
8 min read