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Practical reading for anyone advertising with audio: how to write the spot, what to charge for a sound truck, retail dates and more.
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Oct 22, 2026
· Retail and shopsAudio ads for WhatsApp, Instagram and Facebook: length, format and volume
How to make a short audio ad that works on WhatsApp, Instagram, Facebook and TikTok. How long it should be, why mono and the right loudness matter, how to turn audio into a post, and how to send it to customers without spamming them.
7 min read
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Oct 20, 2026
· Retail and shopsIn-store announcements: what to say, how often and how loud
How to use in-store and storefront announcements without annoying customers or staff. Frequency, volume, what kinds of messages work, and ready examples for supermarkets, pharmacies, boutiques and other local shops.
7 min read
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Oct 17, 2026
· Retail and shopsRetail holiday calendar: ad ideas for every big date of the year
The US retail dates that matter for a local business, from Valentine's Day to Small Business Saturday, with when to start advertising and a short spot idea for each one.
8 min read
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Oct 9, 2026
· Retail and shopsHow many words fit in a 15, 30, 45 or 60-second ad
A practical word count for each ad length, why pauses and music change the math, and how to write prices, phone numbers and addresses so they fit and sound natural.
6 min read
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Oct 7, 2026
· Retail and shopsHow to write an ad script for radio, sound trucks and in-store speakers
A four-part structure (hook, offer, proof, call to action) that works for a 30-second radio spot, a sound truck loop or a store announcement, the mistakes that waste airtime, and three before-and-after rewrites.
7 min read