Blog
Practical reading for anyone advertising with audio: how to write the spot, what to charge for a sound truck, retail dates and more.
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Oct 27, 2026
· Agencies and producersAI voice or professional voice actor: when to use each
Where AI voices do the job well, where a professional voice actor is still the better choice, how to direct either one, and the honesty rules that keep an agency out of trouble.
7 min read
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Oct 24, 2026
· Agencies and producersCan I use a popular song in my ad? Music rights for commercials, explained
Why a hit song in a local ad needs more than one license, what ASCAP, BMI and SESAC do and don't cover, what "royalty-free" actually means, and how to choose music for a spot without legal risk.
8 min read
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Oct 22, 2026
· Retail and shopsAudio ads for WhatsApp, Instagram and Facebook: length, format and volume
How to make a short audio ad that works on WhatsApp, Instagram, Facebook and TikTok. How long it should be, why mono and the right loudness matter, how to turn audio into a post, and how to send it to customers without spamming them.
7 min read
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Oct 20, 2026
· Retail and shopsIn-store announcements: what to say, how often and how loud
How to use in-store and storefront announcements without annoying customers or staff. Frequency, volume, what kinds of messages work, and ready examples for supermarkets, pharmacies, boutiques and other local shops.
7 min read
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Oct 17, 2026
· Retail and shopsRetail holiday calendar: ad ideas for every big date of the year
The US retail dates that matter for a local business, from Valentine's Day to Small Business Saturday, with when to start advertising and a short spot idea for each one.
8 min read
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Oct 15, 2026
· Sound trucksSound truck rules: permits, hours and volume limits in the US
Noise rules for sound trucks are set by each city or county. What is usually required (permits, quiet hours, volume limits, quiet zones near hospitals and schools), how to find your local ordinance and how to keep volume under control.
7 min read
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Oct 13, 2026
· Sound trucksHow much to charge for sound truck advertising: hourly, daily and per route
How to price a sound truck or mobile advertising truck service from your real costs (fuel, wear, driver, equipment, insurance, taxes), add a margin, and turn it into hourly, daily and per-route rates, with a worked example.
8 min read
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Oct 10, 2026
· Sound trucksSound truck ad scripts: 12 ready-to-use examples by business type
Twelve short scripts for sound trucks and mobile advertising trucks, from grocery stores to gyms to grand openings, plus the rules that make a message survive street noise.
7 min read
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Oct 9, 2026
· Retail and shopsHow many words fit in a 15, 30, 45 or 60-second ad
A practical word count for each ad length, why pauses and music change the math, and how to write prices, phone numbers and addresses so they fit and sound natural.
6 min read
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Oct 7, 2026
· Retail and shopsHow to write an ad script for radio, sound trucks and in-store speakers
A four-part structure (hook, offer, proof, call to action) that works for a 30-second radio spot, a sound truck loop or a store announcement, the mistakes that waste airtime, and three before-and-after rewrites.
7 min read