Materials · Retail and shops

2027 promotional calendar with spot ideas

Month by month, the US retail dates that matter for local businesses, when to start each campaign and a ready spot idea for each.

Every major US retail date of 2027, from New Year's to Small Business Saturday, with the exact day, when to start advertising and a short spot script you can adapt for radio, sound truck, store speaker or social media.

What you will find

• Every key US retail date of 2027 with the exact day
• When to start advertising for each date
• A short spot script for every date, ready to adapt
• Seasonal ideas by business type, from bakeries to gyms
• A planning table to fill in for your own store

Chapters

1. 01How to use this calendar
2. 02January
3. 03February
4. 04March
5. 05April
6. 06May
7. 07June
8. 08July
9. 09August
10. 10September
11. 11October
12. 12November
13. 13December
14. 14Your own local dates
15. 15Planning table
16. 16From idea to spot