Materials
Guides, ready-made scripts and a calendar as PDFs to keep, print and use. Free.
Retail and shops
2027 promotional calendar with spot ideas
Month by month, the US retail dates that matter for local businesses, when to start each campaign and a ready spot idea for each.
Every major US retail date of 2027, from New Year's to Small Business Saturday, with the exact day, when to start advertising and a short spot script you can adapt for radio, sound truck, store speaker or social media.
Free PDF
Sound trucks
The sound truck business guide
Equipment, permits, routes, pricing, sales and recording for mobile audio advertising.
A practical guide for anyone running or starting a sound truck or mobile advertising truck business. What equipment you need, how to handle permits, how to plan routes, how to price, how to sell to local shops and how to record messages that carry.
Free PDF
Retail and shops
50 ready-to-use ad scripts for spots and sound trucks
Fill-in scripts for 18 kinds of local business, each in a 15-second and a 30-second version.
Fifty scripts for radio spots, sound trucks, store speakers and social media, written for main-street businesses. Swap in the store name, offer, address and phone, and record.
Free PDF